Kändi is nothing less than the attempt to reinvent candy. To reanimate ‘candy’ as we understand it. For virtually every kid candy is something magical. So magical it can easily become obsessive [1. At least I certainly was obsessive about candy when I was a kid … well, maybe I still am…] . As grown-ups many of us develop a very ambiguous relationship towards candy.
It’s cheap mass-produced trash full of ‘bad’ calories and ‘evil’ sugars, and at the same time our regular desire. Many of us hope to escape by turning towards apparently guilt-free, low-fat, low/no-sugar, natural alternatives, but very often without finding the satisfaction one was looking for.
We think that candy is only true, proper Kändi if it pleases all our senses, if it is used as a special treat we give ourselves as a gift to create an exceptional moment. Leave the boring cheap, mass-produced stuff in the shelfs and better get yourself something that lives up to your grown-up taste buds. Get that magical moment again, just like those moments you had when you were a kid.
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Learn more about what's happening behind the scenes at KÄNDI! Get informed when whenever we developed new delicious products, and hear the stories of some of our succeeding or failing experiments on our way to better and better and better candy!
(newsletter is send out about once a month)
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It's KÄNDI's summer break! We will be back in late August. Have a nice sumer and see you soon!